Monday, August 01, 2005

Equinox

My boyfriend joined a gym. In fact, he joined Equinox, a very trendy gym that is opening a new location just up the street from him in West LA. I am still in shock.

Don't get me wrong - my boyfriend is not some type of sloth. He goes to Pilates once a week, walks almost every night, and plays sand volleyball whenever he gets the chance. However, he has always made it clear that he hates gyms.

He is the total opposite of me in this regard. I love the gym. Maybe it is the fact that I always felt so uncomfortable in the gym during my youth and now I feel as if I have mastered the mysterious ways and means of the gym. I started working out seriously in the late 1990's and have never stopped. I generally go to the gym every night and on Tuesdays and Thursdays hit the gym twice (once in the AM for lifting and once in the evening for cardio). It is part of my routine - like brushing my teeth - and I feel terrible if I miss it.

My boyfriend, on the other hand, lacks the consistency in his workout routines. He is not out of shape, but could use a little "toning" here and there. He still turns me on, but I will not complain if he gets in better shape. Plus, I like the thought that he will be healthier and more energetic as a result. I work out primarily for these reasons (versus just looking good - although this is a nice byproduct).

The decision making process was classic. He stopped in the sales office at the beginning of July. They gave him a "special" offer of $120 per month with a $98 initiation fee. Kind of pricey, but the facility is supposed to be very nice. He thought about it for a few days and often asked me what I thought. I told him if he felt he was going to get the value out of it (i.e., go more than 10 times a month), he should do it. He ultimately decided (much to my dismay) not to join.

Yesterday was the last day of July. He received one last call from the sales office indicating that they would waive the initiation fee and only charge $110 per month if he made the decision today. Obviously, someone had a quota to make for the month. If there is one thing my boyfriend cannot resist, it is a perceived bargain. We talked about it at length - I reiterated my prior comments regarding value and how much he would utilize it. He called at least 10 friends to bounce it off them.

Finally, as he was preparing to leave for an afternoon meeting with some colleagues, he decided to take the plunge. His words as he walked out the door were something along the lines of "I know I will regret this."

When he woke up this morning, he told me "I am really glad you made me join the gym." Not sure where he got I "made him" join the gym, but it was nice to see him being so optimistic about it. He then told me he was really excited about going to the gym and getting in better shape. Of course, the gym does not open until October, but, hey, we are moving in the right direction.....

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